Instagram Benchmarks:
Consumer Electronics Industry

Dash Hudson took a deep dive into the 100 most-followed consumer electronics brands on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.

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A Fully Charged Social Strategy

The consumer electronics industry sits at the apex of present and future. Brands are constantly evolving technologies to improve how we tackle everyday tasks—from playing music to cleaning the house—and it shows in their marketing tactics. As the innovators and forward thinkers of the digital marketplace, it’s important that these brands stay on top of trends and pave the way when it comes to their visual channels.

Here's what you'll learn in this report: 

  • The four most important KPIs for consumer electronics brands and the industry average for each.

  • Why these KPIs are meaningful for consumer electronics brands.

  • The strategies industry leaders employ to thrive on Instagram.

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