Pinterest takes direct-to-consumer marketing to the next level by acting as a curated visual search at the very beginning of a buyer’s journey. If increasing revenue and brand loyalty are important to your strategy this year and you’re ready to tap into an unsaturated market, this is the opportunity you’ve been waiting for. Dash Hudson's guide equips you with the best practices to follow to optimize your Pinterest strategy to maximize ROI.
Here’s What You’ll Learn:
- The importance of Pinterest to your multichannel marketing strategy.
- Why you need to measure your Pinterest performance with a unique lens compared to other marketing channels.
- How to optimize your Pins to capture users at each stage of the buyer journey.
- Why your organic Pin performance is crucial to inform your Pinterest advertising strategy.