Instagram Benchmarks:
Travel Industry

Dash Hudson looked at the top 100 travel brands on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.


Upgrade Your Social ROI

Now more than ever, jetsetters use Instagram as their vacay planning source. Instagrammers love the channel for all of the visual inspiration that it provides to kick their wanderlust into high gear—and travel brands are here for it. Compared to other industries, travel brands boast high engagement and have no shortage of community created content. The leaders across the industry capitalize on eager explorers falling into the Instagram abyss to escape their current reality. 


Here's what you'll learn in the report:

  • The three most important KPIs for travel brands and the industry average for each.

  • Why these KPIs are meaningful for travel brands.

  • The strategies industry leaders employ to thrive on Instagram.


Get The Benchmarks