The 2021 Influencer Marketing Guide: How to Source, Optimize, and Measure Creator Content

Learn how to build an influencer marketing strategy that drives real business results for your brand.

Level Up Your Influencer Playbook

It’s no secret that influencer marketing strategy is always evolving with the speed of social. Continuing to iterate on your influencer program is just as critical as choosing the right creators in the first place—and to do that, brands need up-to-date, accurate, reliable data. Shifting your approach to selecting and measuring creators is key to building an impactful strategy that drives real ROI in 2021. The link between top-performing creator content and commerce is stronger than ever. Leveraging new tools and features across channels and real-time data will differentiate your brand across marketing and e-commerce channels. Dash Hudson’s guide equips brands with an in-depth understanding of the current state of the influencer space and strategic initiatives to implement to set your influencer marketing program up for success in 2021 and beyond. 

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Here’s What You’ll Learn: 

  • How to ensure your brand has the insights it needs to scale, grow, and optimize your influencer program

  • Why long-term relationships with creators are critical to generating real ROI and building an authentic program

  • The latest trends, best practices, and tools in the influencer marketing space to leverage across social channels

  • Why data should guide creator sourcing, measurement, and reporting

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