E-Book

The Influencer Marketing Playbook: How to Source, Optimize, and Measure Creator Content

Learn how to build an influencer marketing strategy that drives real business results for your brand.

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Level Up Your Influencer Marketing Strategy in 2021

It’s no secret that influencer marketing strategy is always evolving with the speed of social. Continuing to iterate on your influencer program is just as critical as choosing the right creators in the first place—and to do that, brands need up-to-date, accurate, reliable data. Shifting your approach to selecting and measuring creators is key to building an impactful strategy that drives real ROI in 2021. The link between top-performing creator content and commerce is stronger than ever. Leveraging new tools and features across channels and real-time data will differentiate your brand across marketing and e-commerce channels. Dash Hudson’s guide equips brands with an in-depth understanding of the current state of the influencer space and strategic initiatives to implement to set your influencer marketing program up for success as the landscape evolves.



What you’ll learn in this Influencer Ebook: Influencer-Ebook-Resource Cover-1

  • How to ensure your brand has the insights it needs to scale, grow, and optimize your influencer program.
  • Why long-term relationships with creators are critical to generating real ROI and building an authentic program.
  • The latest trends, best practices, and tools in the influencer marketing space to leverage across social channels.
  • Why data should guide creator sourcing, measurement, and reporting.

For brands who work with social media influencers, Relationship IQ is a total game-changer. We are now able to track how our influencers are performing; how many posts they’ve tagged Caudalie in, their engagement rate, their effectiveness rate, and if we should continue working with them or shift focus.

april lockhart_headshot

For brands who work with social media influencers, Relationship IQ is a total game-changer. We are now able to track how our influencers are performing; how many posts they’ve tagged Caudalie in, their engagement rate, their effectiveness rate, and if we should continue working with them or shift focus.

April Lockhart,
Former Brand Marketing, Assistant Manager

The World's Top Brands Use Dash Hudson

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