Time is money—and, in the lucrative world of financial services and technology, every dollar counts. To increase ROI and make the most out of marketing spend, brands need to streamline the strategies and processes that drive growth and bolster customer acquisition in the Millennial and Gen Z demographics. That starts with developing a compelling brand narrative and leveraging your best asset: the numbers. Join Michelle Belcic, VP of Brand Strategy at Dash Hudson and Amy Plavner, Sr. Social Media Manager at Afterpay, to get the bottom line on current social media strategy including industry trends, which channels to focus on, and the data that matters.
Here’s What You’ll Learn:
- The most up-to-date best practices for financial brands to market on social media in 2020
- How to actively engage Millennial and Gen Z audiences on channels like Instagram, YouTube, Pinterest, and TikTok
- The technology and data-backed insights you need to grow your online following this year