2021 Automotive Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed automotive brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

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Drive Instagram ROI

As one of the safest modes of transportation available, personal vehicles became a greater asset to individual and community mobility than ever before, as well as a necessary tool to perform vital services. However, the traditional automotive sector faced OEM and supplier standstill, placing the industry in a difficult position for sales. Its marketers turned to social media to help fill in the gaps. Rev up your social strategy with insight from the world’s top auto brands in Dash Hudson’s latest report. 

What you'll learn:

  • The four most important KPIs for the automotive sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel
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