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2021 Automotive Industry Benchmarks for Instagram

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For the first half of 2020, Dash Hudson analyzed the 100 most-followed automotive and car brands on Instagram to uncover brand performance metrics. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

In this automotive Industry benchmark report you'll learn:

  • Automotive-Benchmark-HeaderThe four most important automotive KPIs on Instagram and the industry average for each.
  • What these KPIs signal and how they’ve grown or declined year-over-year.
  • How COVID-19 has impacted consumer behavior on Instagram.
  • The strategies industry leaders employ to thrive on the channel.

We use Dash Hudson to measure pretty much everything. It really did change the way that we're reporting on Instagram, before we joined we were using lots of spreadsheets, different platforms, and manually calculating our numbers.

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We use Dash Hudson to measure pretty much everything. It really did change the way that we're reporting on Instagram, before we joined we were using lots of spreadsheets, different platforms, and manually calculating our numbers.

Hannah Fillis,
Former Head of Social and Digital Campaigns

The World's Top Brands Use Dash Hudson

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