2022 Beauty Industry Benchmarks for Instagram

The power of entertainment-driven marketing

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Find out how your brand stacks against industry leaders with Dash Hudson’s series of Instagram beauty benchmark KPIs. Dash Hudson analyzed the most-followed beauty brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.


What you'll learn from our beauty industry benchmarks:

  • The five most important KPIs for the beauty sector on Instagram and what they mean for your brand
  • Industry averages, broken down by account size, to give your brand an accurate reading of your benchmark performance
  • Reflections on the Instagram strategies of the brands with the highest engagement
  • How the rise of social entertainment is changing social media engagement

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