Instagram Benchmarks:
Beauty Industry

Dash Hudson took a deep dive into the Instagram data of over 400 leading beauty brands to determine the industry wide benchmarks. These metrics can be used to understand Instagram performance, and to help set social media goals for 2020.


A Flawless Foundation
for ROI

Discover how your brand measures up in the beauty sector, and how your most important Instagram KPIs compare to the leading brands across the cosmetics, skincare, haircare, and fragrance categories.


Here's what you'll learn in the report:

  • The leaders in engagement, growth, organic reach, and effectiveness in the beauty industry. 

  • Why these KPIs are meaningful for beauty brands.

  • The strategies industry leaders employ to drive performance on Instagram.

Get The Benchmarks