In 2020, a strong digital footprint is crucial for driving business growth, customers, community, and sales. As more brands turn to social media to bolster their online presence, a well-considered strategy is now more important than ever. Whether you’re a novice or a seasoned pro, you want to broaden your reach and take your Instagram account to its first one hundred, one thousand, or one million followers. Girlboss and Dash Hudson teamed up to bring you a complete social media strategy guide from the basics to the finest details. Buckle up, because your profile is about to take off.

• The basics of social media management and calendar planning
  
  
• How the world’s best brands create and share authentic content
  
  
• A deep dive on metrics to better understand your engagement
  
  
• Top strategies for fostering organic community growth