The shift to a work-from-home, stay-at-home lifestyle in 2020 saw many consumers updating their entertainment systems and offices—leading to an uptick in year-over-year sales for the consumer electronics category. Leaders in the industry met the demand head-on by revamping their social strategies. Find out what worked, who did it best, and how to use these insights to optimize your Instagram feed for conversions.
What you’ll learn:
- The four most important KPIs for the consumer electronics sector on Instagram and the industry average for each
- What these KPIs signal and how they’ve grown or declined year-over-year
- How COVID-19 has impacted consumer behavior on Instagram
- The strategies industry leaders employ to thrive on the channel