E-Book

2021 Consumer Electronics Industry Instagram Benchmarks

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For the first half of 2020, Dash Hudson analyzed 100 consumer electronics industry leaders on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

What you'll learn:

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  • The four most important KPIs for the consumer electronics sector on Instagram and the industry average for each.
  • What these KPIs signal and how they’ve grown or declined year-over-year.
  • How COVID-19 has impacted consumer behavior on Instagram.
  • The strategies industry leaders employ to thrive on the channel.

For us, data is so important. What’s so valuable about Dash Hudson and the data and insights that it provides, is having evidence to support our creative decisions.

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For us, data is so important. What’s so valuable about Dash Hudson and the data and insights that it provides, is having evidence to support our creative decisions.

Alexander Atkins,
Former Social Media Manager

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