2021 Consumer Electronics Instagram Benchmarks:
Understanding COVID's Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed consumer electronics brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

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Create and Amplify a High-Voltage Social Strategy

The shift to a work-from-home, stay-at-home lifestyle in 2020 saw many consumers updating their entertainment systems and offices—leading to an uptick in year-over-year sales for the consumer electronics category. Leaders in the industry met the demand head-on by revamping their social strategies. Find out what worked, who did it best, and how to use these insights to optimize your Instagram feed for conversions.

What you’ll learn:

  • The four most important KPIs for the consumer electronics sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel
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Get The Benchmarks