Taking the Aussie Aesthetic Global With Visual Intelligence

Australian born apparel retailer Cotton On uses Dash Hudson’s visual intelligence technology, Vision, to build a data-driven content strategy. As a result, the brand is able to outperform competitors and effectively scale, while staying true to its laid back Aussie aesthetic. Cotton On now creates high performing photos in real-time to effectively increase engagement. Yes, it’s possible—and powerful in today’s saturated social world. 

Here’s What You’ll Learn: 

  • How Cotton On uses Vision to better understand what resonates with its unique audience and to streamline its content creation process. 
  • Cotton On’s approach to influencer and user-generated content..
  • How a number of teams at Cotton On have found value in Dash Hudson, using the software to craft strategic campaigns across the brand’s marketing channels. 

To dive deeper into how Cotton On uses Vision to amplify their content strategy, download the case study.

cottonon-resource-download (1)