2022 CPG Industry Benchmarks for Instagram

The product marketing evolution

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Find out how your brand stacks against industry leaders with Dash Hudson’s series of Instagram benchmark KPIs. Dash Hudson analyzed the most-followed CPG brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.
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In this CPG Industry Benchmarks report you'll learn:

  • The five most important CPG KPIs for Instagram and what they mean for your brand
  • Industry averages, broken down by account size, to give your brand an accurate reading of your benchmark performance
  • Reflections on the Instagram strategies of the brands with the highest engagement
  • How the rise of social entertainment is changing social media engagement

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