2021 CPG Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed CPG brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


When Social Is the New Shelf

CPG brands have been fortunate to see high demand for their products and continue to rise in popularity on social media. The challenge: creating content that can keep up with—and set new standards for—a burgeoning industry. Get the trends, tactics, and tools for fostering growth and streamlining social commerce initiatives.

What you'll learn:

  • The four most important KPIs for the CPG sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel


Get The Benchmarks