2021 CPG Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed CPG brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

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When Social Is the New Shelf

CPG brands have been fortunate to see high demand for their products and continue to rise in popularity on social media. The challenge: creating content that can keep up with—and set new standards for—a burgeoning industry. Get the trends, tactics, and tools for fostering growth and streamlining social commerce initiatives.

What you'll learn:

  • The four most important KPIs for the CPG sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel

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Get The Benchmarks