Instagram Benchmarks:
CPG Industry

Dash Hudson looked at the top 100 consumer packaged goods brands on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.


Social ROI, Unpacked

Consumer packaged goods brands have come along way from traditional advertising, to include Instagram as a key marketing channel in their strategies. Visual channels provide the perfect opportunity for CPG brands to expand their reach outside of the supermarket aisle and develop a deeper connection with their customers.

Here's what you'll learn in the report:

  • The four most important KPIs for CPG brands and the industry average for each.

  • Why these KPIs are meaningful for CPG brands.

  • The strategies industry leaders employ to thrive on Instagram.


Get The Benchmarks