TikTok audiences are highly engaged and motivated to buy. Beyond seeking to be entertained, viewers are looking to learn and get recommendations. To capture consumer attention and win market share, brands must lead with better content than their competitors. While companies across the CPG, Food and Beverage space—from global leaders to niche specialty brands—are attempting to capitalize on the rising popularity of TikTok, not all content and content strategies are created equal.
What you’ll learn: