Social Media Trends Report

The Renaissance of Content and Commerce

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The competitive landscape has heated up as a result of volatile market activity, and brands are doubling down on building the strongest marketing campaigns possible. Brands that are winning market share at this point in time have all-encompassing competitive strategies that succeed in all digital touchpoints, particularly channels such as TikTok and Instagram Reels.

Content marketing is experiencing a renaissance moment, and the social entertainment era presents opportunities for brands to engage new audiences as consumers move away from traditional social media, and toward channels that prioritize entertainment above anything else. Content is more important than ever, and Dash Hudson has the insights to help you win. Download the report to learn more.


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What you’ll learn:

  • How to keep reaching consumers as they move away from traditional social media
  • Strategies for making an impact on short-form video channels
  • The connection between delivering entertaining content and driving sales
  • Benchmark KPIs for beauty brands on TikTok, as well as insights into how smaller brands can outperform top competitors

TikTok was initially an experimental channel to reach new audiences that aren’t on other social media platforms or consuming traditional media, but it has quickly become a staple in our media plan, continuing to provide efficient reach, yield strong traffic, and revenue results.

Hannah Fillis, Head of Digital Marketing at MECCA headshot

TikTok was initially an experimental channel to reach new audiences that aren’t on other social media platforms or consuming traditional media, but it has quickly become a staple in our media plan, continuing to provide efficient reach, yield strong traffic, and revenue results.

Hannah Fillis,
Head of Digital Marketing

The World's Top Brands Use Dash Hudson

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