In 2022, brands are looking to creators for partnerships and inspiration. The advertising industry is changing, and with privacy as a growing topic, brands have adjusted their advertising strategies in order to prioritize winning with great content. Social media has essentially become social entertainment. In order to win moving forward, marketers must plan for entertainment-driven social strategies—and it all starts with creators. Gain access to our benchmark data on creator relationships, and learn industry-defining strategies employed by the most innovative brands in the world.
What you’ll learn:
There’s a huge benefit in getting influencers to create content for our owned Morphe channels. When we post influencers on our channels, it gives us the kind of authority that nothing else really can. We also partner with creators to post on their channels, and this is a way for us to reach new audiences, which is also important. You really need to diversify the channels that you’re speaking to your audience through, and partner with creators gets your message out to a wider audience.
There’s a huge benefit in getting influencers to create content for our owned Morphe channels. When we post influencers on our channels, it gives us the kind of authority that nothing else really can. We also partner with creators to post on their channels, and this is a way for us to reach new audiences, which is also important. You really need to diversify the channels that you’re speaking to your audience through, and partner with creators gets your message out to a wider audience.
