Global Digital
Insights Report

Q2 2021: Decoding Generational Marketing on Social Media

With many parts of the world reopening in the second quarter of 2021, agile businesses with a keen understanding of generational marketing saw growth in the changed retail landscape. Consumers rely on digital technologies more than they did prior to the pandemic, with clear delineations between the ways the generations engage and shop online. Gain access to the current digital habits of the generations and the strategies that high-performance brands employed in Q2 with Dash Hudson’s latest Global Digital Insights report. Download it now.

Dash Hudson Global Digital Insights Report-Q2 2021

What You’ll Learn: 

  • How the generations consume content online and generational marketing preferences across social channels and e-commerce platforms

  • Follower demographic data from over 700 consumer brands across industries on Instagram, the most robust channel for social commerce

  • How brands are reaching Generation Z, whose spending power will increase exponentially in the next decade

  • Examples of omnichannel strategies tailored to target audiences across generations from industry-leading brands

Gen Z was born into a world where technology just is. They’ve never known a life without it and because of this, their digital identities are as important as their IRL ones. I believe this generation is going to push commerce into a place where there is heavy investment in personal expression online. This could be anything from buying a pair of Jordan’s for your Fortnite avatar, dressing your Bitmoji, and investing in digital collectibles and trading cards.

maria civitate-headshot

Gen Z was born into a world where technology just is. They’ve never known a life without it and because of this, their digital identities are as important as their IRL ones. I believe this generation is going to push commerce into a place where there is heavy investment in personal expression online. This could be anything from buying a pair of Jordan’s for your Fortnite avatar, dressing your Bitmoji, and investing in digital collectibles and trading cards.

Maria Civitate,
Global Manager

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