Global Digital Insights Report

Q1 2021: The Convergence of Social and Commerce

In the predominantly digital 2021 marketing environment, two key channels have emerged as the most important for growing and maintaining revenue: e-commerce and social media. The challenge for marketers throughout Q1 has been to seamlessly interweave these facets of strategy to create a cohesive experience. Get the data you need to understand social commerce performance and plan for the quarter ahead, plus expert insight from some of the world’s foremost marketing leaders, in Dash Hudson’s latest Global Digital Insights report. Download it now. 

Dash Hudson Global Digital Insights Report-Q1 2021

What You’ll Learn: 

  • Industry trends for engagement, growth, and loss on social media as well as in the wider market

  • How consumer behavior, new formats, integrations, and technologies are accelerating the convergence of social and commerce

  • Emerging features, tools, and platforms for marketing in the current social landscape

  • Commentary from experts at companies like Instagram and WGSN on the current challenges and opportunities facing brands in the social commerce space

Over the past year, time spent on social and online shopping hit record numbers. In an effort to convert social users into shoppers, and better connect brands to consumers, social networks have transformed from hubs of discovery, community and connection into robust commerce engines. Major platforms have launched new in-app shopping capabilities, further cementing social commerce as a critical investment channel for 2021.

sarah owen-wgsn_headshot

Over the past year, time spent on social and online shopping hit record numbers. In an effort to convert social users into shoppers, and better connect brands to consumers, social networks have transformed from hubs of discovery, community and connection into robust commerce engines. Major platforms have launched new in-app shopping capabilities, further cementing social commerce as a critical investment channel for 2021.

Sarah Owen,
Senior Strategist, Insight

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