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Q4 2021: Social Entertainment — The Future of Consumer Marketing

For marketers, 2021 was a year of evolving and experimenting. The phasing out of third-party cookies and increased privacy measures for consumers dramatically changed the way brands are engaging with customers on social media. Brands that have adopted a social strategy rooted in entertaining photos and videos are seeing the results in terms of conversions, and their bottom line. In our latest digital insights report, gain access to the emerging trends in the future of shopping and the innovative marketing tactics that are driving business growth.

What you’ll learn:

  • Tools to integrate social e-commerce experiences into your strategy across each social media channel.
  • How effective video content, including live-streamed video, can accelerate engagement and conversions.
  • The latest performance benchmarks for Instagram across industries, to remain competitive in the evolving social media landscape.
  • How legacy brands like Nike and Balenciaga are adopting the metaverse into their content strategy.

Marketers need to plan for moments, not just campaigns. Moments span the entire customer lifecycle. Every brand interaction is an opportunity to market your company, and social media has accelerated the ability for marketers to reflect customer worlds back into their brand. You are accessing a live, almost real-time feed of consumer insights, feedback, and data, that should be acting as insights into how you deliver on these moments.

Jessica-Liu-Forrester

Marketers need to plan for moments, not just campaigns. Moments span the entire customer lifecycle. Every brand interaction is an opportunity to market your company, and social media has accelerated the ability for marketers to reflect customer worlds back into their brand. You are accessing a live, almost real-time feed of consumer insights, feedback, and data, that should be acting as insights into how you deliver on these moments.

Jessica Liu,
Senior Analyst at Forrester
Source: Savvy Visual Marketing Summit
November 10, 2021

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