Global Digital Insights Report

Q3 2021: The Evolution of Video Content Marketing

In the third quarter of 2021, brands are navigating a different consumer landscape than before the pandemic. The explosive growth of video added a new layer of complexity and creativity to social media strategy, and challenged marketers to shift their content towards entertainment to keep audiences engaged. Gain access to our proprietary data on the consumption and performance of video on social, and learn high performing strategies employed by top brands. Download the report today. 

Q3 Global Digital Insights Cover-x2

What You’ll Learn: 

  • Video consumption and the generational behaviors across different formats and social channels

  • Best practices and relevant trends to excel in short-form video content creation and strategy

  • Video performance benchmarks by industry across social channels

  • Proven strategies from the world’s top brands that drive business growth through the intersection of e-commerce and video

Our platform is a place for exciting and enriching entertainment, powered by a diverse community. Hundreds of millions of users around the world come to TikTok for entertainment, creativity, expression, and joy. What’s unique about the platform is that the content you watch is about you, and for you. Content on TikTok is relevant, authentic, entertaining, and always evolving. From satirical comedy with Khaby Lame, to science experiments with Bill Nye, our community is laughing, learning, and connecting. At the heart of TikTok is our diverse, talented, and authentic community, whose creativity fuels culture. With relatable entertainment and rich sub-communities, TiKTok is a place for everyone.

Nick Tran-TikTok-headshot

Our platform is a place for exciting and enriching entertainment, powered by a diverse community. Hundreds of millions of users around the world come to TikTok for entertainment, creativity, expression, and joy. What’s unique about the platform is that the content you watch is about you, and for you. Content on TikTok is relevant, authentic, entertaining, and always evolving. From satirical comedy with Khaby Lame, to science experiments with Bill Nye, our community is laughing, learning, and connecting. At the heart of TikTok is our diverse, talented, and authentic community, whose creativity fuels culture. With relatable entertainment and rich sub-communities, TiKTok is a place for everyone.

Nick Tran,
Global Head of Marketing

Get the Report