On-Demand: Fairchild Media Group Tech Forum

Intelligent Creative The Fresh Approach to Content Strategy

A conversation with Tennille Kopiasz, CMO at Fresh, on how the influential beauty brand approaches content and digital strategy in 2021.

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Refined Visual Content Strategy

The digital shifts of 2020 have transformed the way retail brands approach their content marketing strategy. Elite beauty brand and market leader, Fresh, has continuously come out on top in their competitive set. In this session, hear from Tennille Kopiasz, CMO at Fresh, and Co-founder and CEO of Dash Hudson, Thomas Rankin, as they share where retail brands should be focusing their energy and the leading beauty brand’s approach to digital and content strategy moving forward.

What You'll Learn:fmg tech forum - fresh

  • Fresh’s approach to trending and innovative content strategy
  • How social media is evolving for the beauty industry
  • The data and technology brands need to refine visual content strategies across channels

From a marketing standpoint, consumer satisfaction is the new marketing excellence. We’re seeing major shifts in all dimensions with unprecedented speed and scale with digital aways at the core.

Tennille Kopiasz-headshot

From a marketing standpoint, consumer satisfaction is the new marketing excellence. We’re seeing major shifts in all dimensions with unprecedented speed and scale with digital aways at the core.

Tennille Kopiasz,
Chief Marketing Officer