The digital shifts of 2020 have transformed the way retail brands approach their content marketing strategy. Elite beauty brand and market leader, Fresh, has continuously come out on top in their competitive set. In this session, hear from Tennille Kopiasz, CMO at Fresh, and Co-founder and CEO of Dash Hudson, Thomas Rankin, as they share where retail brands should be focusing their energy and the leading beauty brand’s approach to digital and content strategy moving forward.
What You'll Learn:
From a marketing standpoint, consumer satisfaction is the new marketing excellence. We’re seeing major shifts in all dimensions with unprecedented speed and scale with digital aways at the core.
From a marketing standpoint, consumer satisfaction is the new marketing excellence. We’re seeing major shifts in all dimensions with unprecedented speed and scale with digital aways at the core.