2020 saw fashion brands constantly in the spotlight—for better or for worse. Consumers, editors, and industry employees around the world had to cope with store closures, stay-at-home wardrobe changes, and lack of runway shows to advertise new lines. Despite these challenges, global revenue for the industry is up. So, who made the cut? Download the benchmark to find out.
What you’ll learn:
- The four most important KPIs for the fashion sector on Instagram and the industry average for each
- What these KPIs signal and how they’ve grown or declined year-over-year
- How COVID-19 has impacted consumer behavior on Instagram
- The strategies industry leaders employ to thrive on the channel