2021 Fashion Instagram Benchmarks:
Understanding COVID's Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed fashion brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


Social ROI Is Always in Style

2020 saw fashion brands constantly in the spotlight—for better or for worse. Consumers, editors, and industry employees around the world had to cope with store closures, stay-at-home wardrobe changes, and lack of runway shows to advertise new lines. Despite these challenges, global revenue for the industry is up. So, who made the cut? Download the benchmark to find out.
What you’ll learn:
  • The four most important KPIs for the fashion sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel