Instagram Benchmarks:
Fashion Industry

Dash Hudson looked at the top 100 fashion brands on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.



ROI, But Make It Fashion

Instagram has transformed the ultra-competitive fashion landscape. It’s no secret that social media has become intrinsic to the success of modern fashion brands. Visual marketing platforms like Instagram empower marketers to craft a compelling brand story and connect with consumers, while also increasing distribution, exposure, and brand equity.

Here's what you'll learn in this report: 

  • The four most important KPIs for fashion brands and the industry average for each.

  • Why these KPIs are meaningful for fashion brands.

  • The strategies industry leaders employ to thrive on Instagram.