Restaurants have faced difficulties due to lack of foot traffic, but other brands in the food and beverage industry have flourished, with a global rise in revenue compared to 2019. Whether it’s stockpilers, snackers, or kitchen connoisseurs trying their hands at home cooking, consumers have been spending on food, and top players in the industry revamped their social strategies to keep up. Download the benchmark for tactics, trends, and insight from the best of the best.
What you'll learn:
The four most important KPIs for the food sector on Instagram and the industry average for each
What these KPIs signal and how they’ve grown or declined year-over-year
How COVID-19 has impacted consumer behavior on Instagram
The strategies industry leaders employ to thrive on the channel