2021 Food Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed food brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


Discover the Recipe for ROI

Restaurants have faced difficulties due to lack of foot traffic, but other brands in the food and beverage industry have flourished, with a global rise in revenue compared to 2019. Whether it’s stockpilers, snackers, or kitchen connoisseurs trying their hands at home cooking, consumers have been spending on food, and top players in the industry revamped their social strategies to keep up. Download the benchmark for tactics, trends, and insight from the best of the best. 


What you'll learn:

  • The four most important KPIs for the food sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel


Get The Benchmarks