2022 Food Industry Benchmarks for Instagram

Find out how your brand stacks against food and beverage industry leaders with Dash Hudson’s series of Instagram benchmark KPIs. Dash Hudson analyzed the most-followed food brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.

• The five most important KPIs for the food and beverage sector on Instagram and what they mean for your brand
• Industry averages, broken down by account size, to give your brand an accurate reading of your benchmark performance
• Reflections on the Instagram strategies of the brands with the highest engagement
• How the rise of social entertainment is changing social media engagement