Instagram Benchmarks:
Food Industry

Dash Hudson looked at the top 100 food brands on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.


Dig In To Social ROI

Food brands were early adopters of Instagram and it’s no wonder why. Instagram is an endless feast for the eyes of mouth-watering food from around the globe. Users can search for their next Instagrammable meal around the corner or on their next adventure—and the best food brands serve up imagery to ensure they’re the first stop.


Here's what you'll learn in the report:

  • The three most important KPIs for food brands and the industry average for each.

  • Why these KPIs are meaningful for food brands.

  • The strategies industry leaders employ to thrive on Instagram.


Get The Benchmarks