While Goody has mastered how to capture our attention in drugstore aisles across the country, the brand needed to command a similar presence in today’s digital era. The brand’s strategy aims to stay in the hearts and hair of consumers, making Instagram the perfect avenue to drive top of mind awareness and brand growth. The social team at Goody turned to Dash Hudson to hone the brand’s approach to Instagram.
- How Goody leverages AI technology to understand which content resonates with its audience.
- The brand’s data-backed strategy that propels its growth on social.
- How Goody uses Boards to measure how each of its unique content pillars are performing with its audience, and to inform the brand’s content strategy.