It’s no surprise that food brands are leveraging the power of visual marketing channels to stop followers mid-scroll with mouthwatering photos and videos. Visual channels offer the opportunity for brands in the food industry to tell a compelling brand story and convert followers into customers. The challenge? Measuring the ROI of the dollars that brands are investing in their visual strategy. Our guide gives food brands the insights they need most to maximize visual marketing ROI.
Here’s What You’ll Learn:
- The 5 essential social KPIs to measure your brand’s performance.
- How to measure the results of influencer partnerships and campaigns.
- The importance of having a data-backed visual marketing strategy.
- How to measure and enhance photo and video performance across visual channels.