Visual marketing channels offer endless opportunities for publishers to capture today’s digital consumer. Publishers are investing in photo and video curation that stands alone and complements their main distribution channel—converting followers into loyal readers. While visual channels are breathing new life into storied publishing houses, marketers need to understand the ROI from the dollars they’re spending. Our guide gives publishers the insights they need to maximize visual marketing ROI. 

Here’s What You’ll Learn: 

• How to understand the impact of your visual marketing initiatives. 
  
  
• The KPIs that you should be tracking to maximize your strategy. 
  
  
• How to leverage your top performing content to convert your audience to your web pages.