2022 Home Industry Benchmarks for Instagram

Community-driven content strategies to reach new audiences within the home industry

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Find out how your home brand stacks up against industry leaders with Dash Hudson’s series of Instagram benchmark KPIs. Dash Hudson analyzed the most-followed home decor brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.
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What you'll learn:

  • The five most important KPIs for the home industry sector on Instagram and what they mean for your brand
  • Home industry averages, broken down by account size, to give your brand an accurate reading of your benchmark performance
  • Reflections on the Instagram strategies of the home brands with the highest engagement
  • How the rise of social entertainment is changing social media engagement for home brands

The World's Top Home Brands Use Dash Hudson

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