2021 Home Decor Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed home decor brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

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Renovate Your Social ROI

With so many improvement projects started due to more time spent at home, personalization has come into focus for the home decor industry. And consumers aren’t the only ones renovating—savvy brands are revamping their social media and e-commerce strategies to better align and create a seamless digital shelf experience. Build a solid foundation for social ROI with the numbers, trends, and insights in our latest report.


What you'll learn:

  • The four most important KPIs for the home decor sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel

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Get The Benchmarks