Instagram Benchmarks:
Home Industry

Dash Hudson looked at the top 100 home brands on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.


Renovate Your Social ROI

Home brands aim to help consumers make their house a home. The home is personal—reflective of one’s personality, style, and family. Home decor and furnishing brands are tasked with curating spaces that spur inspiration for their audiences, and align with their unique tastes and preferences.


Here's what you'll learn in the report:

  • The four most important KPIs for home brands and the industry average for each.

  • Why these KPIs are meaningful for home brands.

  • The strategies industry leaders employ to thrive on Instagram.


Get The Benchmarks