2022 Home Industry Benchmarks for Instagram

Community-driven content strategies to reach new audiences within the home industry

Download Report

Find out how your home brand stacks up against industry leaders with Dash Hudson’s series of Instagram benchmark KPIs. Dash Hudson analyzed the most-followed home decor brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.
What you'll learn:

  • The five most important KPIs for the home industry sector on Instagram and what they mean for your brand
  • Home industry averages, broken down by account size, to give your brand an accurate reading of your benchmark performance
  • Reflections on the Instagram strategies of the home brands with the highest engagement
  • How the rise of social entertainment is changing social media engagement for home brands

The World's Top Home Brands Use Dash Hudson

hunker-logo brooklinen_logo home depot logo country living-logo Casper_Sleep_logo