Harper Bazaar’s Data-Backed Approach to Brand Growth on Instagram

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We sat down with Chrissy Rutherford, senior digital fashion editor at Harper's BAZAAR about all things Instagram. Learn how America's first fashion magazine communicates its brand ethos on social with the help of Dash Hudson.

In Conversation With Chrissy Rutherford From Harper's Bazaar

Harnessing the power of social media has been a game-changer for smart publishers in recent years, from both a branded content distribution standpoint and as a tactical strategy to drive revenue. It was not easy to digitize a completely analog medium anchored in the hierarchy and long-standing traditions, but the smart ones rose to the challenge and remained at the top of their game.

Social proved to be an exceptional opportunity for publishers to extend their reach, work in real-time, and connect with a brand new set of relevant readers. And as America's first-ever fashion magazine, Harper's Bazaar has been doing just that, with the guidance of digitally savvy Chrissy Rutherford. Not only is she the magazine's senior fashion editor, but she's also its social media manager.

As someone with pure chic running through her veins, she manages the Harper's Bazaar account with aplomb, brilliantly communicating the magazine's visual narrative through various on-brand content pillars. The leading luxury glossy is all about elegance and fierceness, which is instantly apparent when glancing at its Instagram profile.

Translating the Harper's Bazaar artistry and storytelling DNA onto the visual social medium is core to Chrissy's mission, and she achieves that with the help of data partner Dash Hudson. We recently caught up with her to chat about the publication's ethos and vision for its most important channel and hold its position as a clear leader in the space.

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