We sat down with Violet Grey's Director of Content Strategy, Kate Klobe to discuss the boundary-pushing beauty brand’s innovative approach to social, and how the company partners with Dash Hudson.
Violet Grey stands out as a beacon of luxury, audacity, and unmistakable chic in the beauty industry. We had the pleasure of sitting down with Kate Klobe, the maestro behind their content marketing strategy, to uncover the secrets that make Violet Grey not just a brand but a phenomenon.
Violet Grey is your quintessential guide to all things beauty. Boasting a wealth of skincare insights, star-studded interviews, and wisdom from the crème de la crème of beauty experts, their site is a veritable goldmine. The integration doesn’t end at knowledge; as a purveyor of exquisite beauty and wellness products, they retail only those items that withstand the rigorous vetting of the coveted Violet Code.
As a titan of taste and trend in the beauty world, Violet Grey leverages Instagram as its prime visual conduit. Kate Klobe, Director of Content Strategy, asserts that Instagram isn’t merely a platform but the brand's most vibrant and pivotal touchstone for customer engagement.
A cursory scroll through Violet Grey’s Instagram will whisk you into a world where beauty is art, and every post defies convention. This synergy of beauty with the dynamic realm of social media is deliberate and strategic. Visual platforms like Instagram are not just canvases for creativity but essential tools for broadcasting a brand’s unique vision, underscored by the skilled analysis of audience engagement and trend forecasting.
Indeed, data is the cornerstone of innovation in strategy, vital for Violet Grey as they navigate the social landscape's intricacies. Utilizing Dash Hudson’s capabilities, Kate orchestrates a multifaceted Instagram strategy, enabling the brand to glitter distinctly among a constellation of online beauty influencers.
With Dash Hudson as an ally, Kate and her team sculpt their Instagram presence with precision — from content genesis to uncovering fresh potential within the platform. Dash Hudson is more than a social media guide; it is the compass that directs all of Kate’s endeavors to weave Violet Grey’s visual saga on Instagram.
To peel back the curtain on Violet Grey’s strategic mystique, we sat down with Kate to dive into her playbook for social media marketing and, perhaps, reveal her own Instagram indulgences.