We sat down with Taylor Branson, Associate Director, Global Social Media at Fresh to chat about the beauty brand's captivating visual storytelling strategy on Instagram. Find out how Dash Hudson helps streamline the social team's data-driven creative process and measure photo and video performance all in one place.
To be a beauty brand these days means much more than just mindlessly hawking products. It's about creating a world and an experience through visual social channels like Instagram that consumers can immerse themselves in and connect with. This is a concept that Fresh cosmetics has nailed, and continues to excel at thanks to a robust global marketing strategy that highly prioritizes these mediums.
The Fresh Cosmetics Instagram approach perfectly encapsulates the essence of its company image and values. Its visuals tell the Fresh story, each one contributing to its thoughtfully crafted narrative. One glance at the beauty leader's feed takes the audience on the unmistakable brand journey. Beautiful creative assets assert their position as an approachable yet luxurious sensorial experience, instantly drawing followers into its world.
Fresh transcends North American borders, with markets in countries all over the world. It's Taylor Branson's job as Associate Director, Global Social Media to hone that great visual storytelling, making sure that the brand's broad outlook is creatively represented in its social narrative. Her team runs the @freshbeauty Instagram account, and we sat down with her to learn more about the vision, how all that great content comes together, and how she tackles the beauty brand marketing strategy to ensure the assets resonate with fans.
The Fresh Instagram engagement is incredibly high, something the brand is able to both generate and monitor with the help of data partner Dash Hudson. "Data speaks louder than opinions," mentions Taylor, which is precisely why she relies on the tool to inform all of her social decisions—whether they relate to content or crunching growth numbers.
Hit play below to see her explain Fresh beauty's social point of view and how she uses Dash Hudson daily to take all things Instagram to the next level.