Instagram Stories quickly became an integral part of visual marketing strategies. Savvy marketers are harnessing the power of Stories to increase brand awareness and foster an authentic community. The challenge? With a lack of actionable insights and KPIs to track, many brands don't know how to measure success.
Here’s What You’ll Learn:
- The KPIs that brands should be tracking on Instagram Stories and why.
- Industry benchmarks to measure your brand’s performance across fashion, beauty, food, publishing, and lifestyle industries.
- How to access Instagram Stories insights for your unique brand and audience.