TikTok is a burgeoning channel used globally by millions of people and brands alike. With its success, leading brands have wasted no time incorporating the channel into content strategies. With new channels come new challenges and many marketers have questions about how to measure TikTok performance. What metrics should brands target for success on this quickly evolving platform? Download the benchmark report to find out.
What you’ll learn:
We use Spirit Galleries on a daily basis and find that it is the best way to direct our consumers to our website when speaking to a particular product on TikTok. The feature itself is user friendly and provides useful data on how many clicks each video received, so we can gauge what types of videos performed the best in terms of click-through rates!
We use Spirit Galleries on a daily basis and find that it is the best way to direct our consumers to our website when speaking to a particular product on TikTok. The feature itself is user friendly and provides useful data on how many clicks each video received, so we can gauge what types of videos performed the best in terms of click-through rates!
