2021 Media Instagram Benchmarks:
Understanding COVID's Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed media brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


Tune in to an Effective Social Strategy

With so much of the population at home, consumers have relied on media outlets to both stay in touch with the outside world and escape from it. Brands have had the challenge of creating, sourcing, and sharing enough content to keep fans coming back. Find out what worked, who dominated the feed, and where strategy needs to go for success in the next year.


What you’ll learn:

  • The four most important KPIs for the media sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel

Get THe Benchmarks