Instagram Benchmarks:
Media Industry

Media brands know a thing or two about storytelling and visual innovation. So it comes as no surprise that the media industry is turning to Instagram to foster deeper connections with consumers and build hype around what’s happening in the entertainment world and beyond. Media marketers are leveraging their video expertise to stay ahead of the latest visual trends and capture attention to stop followers mid-scroll.

Here's what you'll learn in the report:

• The four most important KPIs for media brands and the industry average for each.
  
  
• Why these KPIs are meaningful for media brands.
  
  
• The strategies industry leaders employ to drive performance on Instagram.