With so much of the population at home, consumers have relied on media outlets to both stay in touch with the outside world and escape from it. Brands have had the challenge of creating, sourcing, and sharing enough content to keep fans coming back. Find out what worked, who dominated the feed, and where strategy needs to go for success in the next year.
What you’ll learn:
- The four most important KPIs for the media sector on Instagram and the industry average for each
- What these KPIs signal and how they’ve grown or declined year-over-year
- How COVID-19 has impacted consumer behavior on Instagram
- The strategies industry leaders employ to thrive on the channel