For online shopping, the time it takes to go from awareness to purchase is shrinking, especially as the speed of social commerce accelerates. When the shelves consumers are shopping are digital, brands need two things to make a seamless impression—the right technology, and the best creative. Join Rachel Tipograph, founder and CEO of MikMak, Thomas Rankin, co-founder and CEO of Dash Hudson, Bevon Dormer, manager, holistic search at Hershey's, and Nicole Laverty, senior social media manager at Kate Somerville as they share how to drive social commerce performance through the lens of real business cases.
What You’ll Learn:
- Why now is a pivotal time to creatively engage consumers when they shop online
- How to source and create content that is primed to perform
- How advanced brands leverage data and insights to power eCommerce and content strategies