2022 Publishing Industry Benchmarks for Instagram

Social entertainment strategies to propel audience development

Download Report

Find out how your brand stacks against publishing industry leaders with Dash Hudson’s series of Instagram benchmark KPIs. Dash Hudson analyzed the most-followed publishing brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.

What you'll learn:

  • The five most important KPIs for the publishing sector on Instagram and what they mean for your brand
  • Industry averages, broken down by account size, to give your brand an accurate reading of your benchmark performance
  • Reflections on the Instagram strategies of the brands with the highest engagement
  • How the rise of social entertainment is changing social media engagement

The World's Top Brands Use Dash Hudson

clique-logo-slice Conde Nast-logo-40px ami-logo-42 Food52-logo Customer_Logos-Website_hearst-black