Instagram Benchmarks:
Publishing Industry

Dash Hudson looked at the top 100 publishers on Instagram to determine industry benchmarks to guide your strategy and goals. Discover who the leaders are across KPIs and how they achieve success on this essential channel.


Social Driven Storytelling

In an industry rooted in print practices, publishers have been tasked with transforming their long-form content and glossy editorial shots, into bite-size snippets for today’s digital-first generation.


Here's what you'll learn in the report:

  • The four most important KPIs for publishers and the industry average for each.

  • Why these KPIs are meaningful for publishers.

  • The strategies industry leaders employ to thrive on Instagram.


Get The Benchmarks