2021 Publishing Instagram Benchmarks:
Understanding COVID's Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed publishing brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


The Next Chapter for Social Strategy

At the onset of the outbreak, in-home news consumption rose +67% worldwide, with additional growth for books and audiobooks, magazines, and newspapers. On Instagram, the publishing sector needed to keep up with the extra eyes and rising demand for more content. Marketers were given the difficult task of informing, entertaining, and converting readers without oversaturating their feeds. Download the benchmark to discover how top brands increased ROI and what that means for social strategy in the industry moving forward.


What you’ll learn:

  • The four most important KPIs for the publishing sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel

Get The Benchmarks