2022 Retail Industry Benchmarks for Instagram

The convergence of social entertainment and shopping

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Find out how your brand stacks against industry leaders with Dash Hudson’s series of Instagram benchmark KPIs. Dash Hudson analyzed the most-followed retail brands on Instagram from the last year in order to help you understand your current numbers, guide your strategy and goals, and read examples of top-performers in the era of social entertainment.

In this retail industry benchmarks report you'll learn:

  • The five most important retail KPIs on Instagram and what they mean for your brand
  • Retail industry averages, broken down by account size, to give your brand an accurate reading of your benchmark retail performance
  • Reflections on the Instagram strategies of the brands with the highest engagement
  • How the rise of social entertainment is changing social media engagement in the retail industry sector

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