2021 Retail Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed retail brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


Aligning E-Commerce
with Social Strategy

Sweeping store closures have prompted a major shift to digital operations in the retail sector. Instagram is a key channel where users discover and interact with brands, so it has been business critical for retailers to bridge the gap between social media and e-commerce. Discover the strategic maneuvers the brands coming out on top are executing, and what the numbers reflect in the market.


What you'll learn:

  • The four most important KPIs for the retail sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel

Get The Benchmarks