Sweeping store closures have prompted a major shift to digital operations in the retail sector. Instagram is a key channel where users discover and interact with brands, so it has been business critical for retailers to bridge the gap between social media and e-commerce. Discover the strategic maneuvers the brands coming out on top are executing, and what the numbers reflect in the market.
What you'll learn:
The four most important KPIs for the retail sector on Instagram and the industry average for each
What these KPIs signal and how they’ve grown or declined year-over-year
How COVID-19 has impacted consumer behaviour on Instagram
- The strategies industry leaders employ to thrive on the channel