On-Demand Webinar:

Social Media is the New Storefront

Join Dash Hudson, Rare Beauty, and bareMinerals for an exploration of social commerce, the digital customer journey, and the power of visuals as a catalyst for loyalty and ROI in 2021.

Amongst many sweeping changes in the past year, social media has risen to the forefront of marketers’ minds as an essential avenue for connection and conversions with beauty consumers. The social commerce landscape is rapidly evolving with new shopping experiences, integrations with formats like short-form video, and technology to help brands reach the right consumers with impactful content.

Join Elise Ngobi, Director of International Growth at Dash Hudson, Ashley Murphy, Director of Integrated Digital Marketing at Rare Beauty, and Lauren Jury, Director of Global Content and Social Media Strategy at bareMinerals for an exploration of social commerce, the digital customer journey, and the power of visuals as a catalyst for loyalty and ROI in 2021. 

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What You’ll Learn:
  • How to convert consumers alongside building brand across social media touchpoints

  • Social commerce channels and formats that are on the rise in 2021

  • Which leading indicators to measure on social and what they communicate about consumer behavior

  • How to create an interactive and engaging digital shopping experience

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