Social Media is the New Storefront

Amongst many sweeping changes in the past year, social media has risen to the forefront of marketers’ minds as an essential avenue for connection and conversions with beauty consumers. The social commerce landscape is rapidly evolving with new shopping experiences, integrations with formats like short-form video, and technology to help brands reach the right consumers with impactful content.

Join Elise Ngobi, Director of International Growth at Dash Hudson, Ashley Murphy, Director of Integrated Digital Marketing at Rare Beauty, and Lauren Jury, Director of Global Content and Social Media Strategy at bareMinerals for an exploration of social commerce, the digital customer journey, and the power of visuals as a catalyst for loyalty and ROI in 2021.