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Brand strategies on social media are changing in step with new ways customers are using online platforms. Both commerce and community are hitting more mature strides, and brands and retailers need to adjust accordingly. From the rise of leading formats like short-form video to creating seamless shopping experiences, the new playbook uses emerging tech and sharp content to form lasting customer relationships.
This panel discussion, featuring executive Americas editor at Vogue Business Hilary Milnes, Dash Hudson VP of strategy Marie La France and Kristina Karassoulis, head of luxury partnerships at TikTok, will serve as a guide to what luxury brands need to know about the next generation of social media.