TikTok quickly became a cultural phenomenon and powerful marketing platform wrapped into one. The channel eclipsed over 1 billion users in 2021, creating a powerful opportunity for brands to capitalize on TikTok’s unprecedented growth and evolving commerce capabilities. TikTok’s unique trend-driven feed and homemade style content has pushed brands to adapt their approach to content creation. As brands integrate TikTok into their multichannel marketing strategies, marketers need to embrace authenticity and data to engage the TikTok community. And for good reason—49% of TikTok users have purchased a product after seeing it advertised, promoted, or reviewed on the platform and that number continues to rise. Dash Hudson’s guide equips brands with top tactics for creator partnerships, advertising best practices, and tips to go viral, to expand and optimize your TikTok marketing strategy.