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TikTok quickly became a cultural phenomenon and a powerful brand marketing platform wrapped into one. The channel eclipsed over 1 billion users in 2021, creating a powerful opportunity for brands to capitalize on TikTok’s unprecedented growth and evolving commerce capabilities. TikTok’s unique trend-driven feed and homemade style content have pushed brands to adapt their approach to content creation. As brands integrate TikTok into their multichannel marketing strategies, marketers need to embrace authenticity and data to engage the TikTok community. And for good reason—49% of TikTok users have purchased a product after seeing it advertised, promoted, or reviewed on the platform and that number continues to rise. Dash Hudson’s brand marketing TikTok guide equips you with top tactics for creator partnerships, advertising best practices, and tips to go viral, to expand and optimize your TikTok marketing strategy.
In this brand marketing playbook you'll learn: 
What’s really interesting about TikTok is that we aren’t a traditional social media platform. We see ourselves as an entertainment-based content platform. It’s not the traditional social graph. It’s a content graph. What that means is that people come to TikTok to be inspired, to learn, and ultimately it’s authentic. Everyone has a completely unique TikTok experience, depending on what our subculture is, who we are, and what our interests are. It means that as a brand, and as a creator, you have a unique lens.
What’s really interesting about TikTok is that we aren’t a traditional social media platform. We see ourselves as an entertainment-based content platform. It’s not the traditional social graph. It’s a content graph. What that means is that people come to TikTok to be inspired, to learn, and ultimately it’s authentic. Everyone has a completely unique TikTok experience, depending on what our subculture is, who we are, and what our interests are. It means that as a brand, and as a creator, you have a unique lens.
