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TikTok Benchmarks for Brand Performance

Dash Hudson analyzed the performance of the most followed brands across industries on TikTok to define the success metrics that are most relevant to your brand’s sector and size on the channel. These TikTok benchmarks and best practices will help brands understand KPIs, and elevate strategy in 2021.

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TikTok Strategy, Elevated

TikTok is a burgeoning channel used globally by millions of people and brands alike. With its success, leading brands have wasted no time incorporating the channel into content strategies. With new channels come new challenges and many marketers have questions about how to measure TikTok performance. What TikTok metrics should brands target for success on this quickly evolving platform? Download the benchmark report to find out.

 

What you’ll learn:

  • The industry averages and TikTok KPIs for marketing across the beauty, apparel, luxury, consumer electronics, food, CPG, and media and publishing sectors.
  • Key trends that have shaped the channel over the past year and how to adopt a trendsetting TikTok strategy.
  • Best practices and strategies for reporting TikTok performance metrics that brands can employ to thrive on the channel.

Our platform is a place for exciting and enriching entertainment, powered by a diverse community. Hundreds of millions of users around the world come to TikTok for entertainment, creativity, expression, and joy. What’s unique about the platform is that the content you watch is about you, and for you. Content on TikTok is relevant, authentic, entertaining, and always evolving. From satirical comedy with Khaby Lame, to science experiments with Bill Nye, our community is laughing, learning, and connecting. At the heart of TikTok is our diverse, talented, and authentic community, whose creativity fuels culture. With relatable entertainment and rich sub-communities, TikTok is a place for everyone.

Nick Tran-TikTok-headshot

Our platform is a place for exciting and enriching entertainment, powered by a diverse community. Hundreds of millions of users around the world come to TikTok for entertainment, creativity, expression, and joy. What’s unique about the platform is that the content you watch is about you, and for you. Content on TikTok is relevant, authentic, entertaining, and always evolving. From satirical comedy with Khaby Lame, to science experiments with Bill Nye, our community is laughing, learning, and connecting. At the heart of TikTok is our diverse, talented, and authentic community, whose creativity fuels culture. With relatable entertainment and rich sub-communities, TikTok is a place for everyone.

Nick Tran,
Global Head of Marketing

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