2021 Travel Instagram Benchmarks:
Understanding COVID’s Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed travel brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.


The Destination for Social ROI

The travel and tourism industry was perhaps the most decimated by coronavirus restrictions than any other in the world. With an expected three-to-five year timeline for revenue recovery, the industry’s marketers needed to get creative to maintain consumer loyalty and set their brands up for success in the future. Discover the tactics for success on Instagram in Dash Hudson’s report. 


What you’ll learn:

  • The four most important KPIs for the travel sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel

Get The Benchmarks