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2021 Instagram Benchmarks: Unlocking ROI in the UK and Europe

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Dash Hudson analyzed 50 of the top brands in Europe and the United Kingdom across six industries on Instagram to uncover the strategies leading companies used to nurture consumer-brand relationships from discovery to purchase in 2020. The result is a series of benchmark KPIs that will help you understand your current numbers and guide strategy and goals throughout 2021.Euro-Benchmark-Header-2
What you'll learn:

  • The four most important KPIs for Europe and the UK on Instagram across the luxury, fashion, beauty, retail, CPG, and consumer electronics sectors, along with the industry average for each.
  • The key trends that have shaped each industry in the last year.
  • How the ever-changing economic landscape has altered consumer behaviour on Instagram.
  • The strategies industry leaders employ to thrive on this critical social commerce channel.

We’ve seen a big increase in engagement using Dash Hudson. The user interface makes it so easy to judge why you had a great week, and how you can repeat that success. It also reveals what those moments were that lead you to such an incredible engagement rate. It makes it so easy to take the learnings and put them into action.

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We’ve seen a big increase in engagement using Dash Hudson. The user interface makes it so easy to judge why you had a great week, and how you can repeat that success. It also reveals what those moments were that lead you to such an incredible engagement rate. It makes it so easy to take the learnings and put them into action.

Mariah Fox,
Former Global Social Media Manager

The World's Top Brands Use Dash Hudson

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