Facebook and Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous.
We’ve teamed up with experts from Facebook and Tinuiti to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how marketers used performance branding to elevate their strategies from selling products to building a brand.
Here’s What You’ll Learn:
- Shopping for Instagram Stories and what it means for advertisers
- How to create a superior user experience with Instagram Checkout
- The importance of mobile-first creative, clear branding, and optimization
- How to measure which marketing efforts are contributing to your e-commerce success