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As visual marketing mediums like Instagram evolve and new channels like TikTok emerge, video content has quickly become an essential content pillar for brands in the beauty industry. Video offers a not-to-be-missed opportunity for marketers to invest in deeper storytelling and product education, to develop an impactful marketing strategy. Dash Hudson's playbook equips you with the latest trends and best practices to follow to optimize your video strategy across your most important marketing channels.
What you’ll learn:
A really important tool for me is the Boards feature. I can segment content by style, product and campaign, allowing me to compare and analyse key metrics such as engagement and reach. I can then use these Boards to create reports, plan future content and feed the learnings into the greater marketing strategy.
A really important tool for me is the Boards feature. I can segment content by style, product and campaign, allowing me to compare and analyse key metrics such as engagement and reach. I can then use these Boards to create reports, plan future content and feed the learnings into the greater marketing strategy.
