VIDEO AND BEAUTY BRANDS:
THE PLAYBOOK FOR
CROSS-CHANNEL MARKETING

As visual marketing mediums like Instagram evolve and new channels like TikTok emerge, video content has quickly become an essential content pillar for brands in the beauty industry. Video offers a not-to-be-missed opportunity for marketers to invest in deeper storytelling and product education, to develop an impactful marketing strategy. Dash Hudson's playbook equips you with the latest trends and best practices to follow to optimize your video strategy across your most important marketing channels.

Here’s What You’ll Learn: 

• The importance of video content to diversify and strengthen your multichannel marketing strategy. 
  
  
• How to repurpose and optimize your videos across marketing channels. 
  
  
• The styles of videos that are trending with online audiences. 
  
  
• What metrics you need to have a pulse on to drive video performance on each unique channel.