E-Book

Video and Beauty Brands: The Playbook for Cross-Channel Marketing

Capitalize on the rise of video content across marketing channels with the best practices and metrics to optimizeyour videos to capture today’s digital consumer.

Download E-Book

Capture Attention with Content in Motion

As visual marketing mediums like Instagram evolve and new channels like TikTok emerge, video content has quickly become an essential content pillar for brands in the beauty industry. Video offers a not-to-be-missed opportunity for marketers to invest in deeper storytelling and product education, to develop an impactful marketing strategy. Dash Hudson's playbook equips you with the latest trends and best practices to follow to optimize your video strategy across your most important marketing channels.

Video and Beauty Brands-LP Body-vis

What you’ll learn: 

  • The importance of video content to diversify and strengthen your multichannel marketing strategy. 
  • How to repurpose and optimize your videos across marketing channels. 
  • The styles of videos that are trending with online audiences. 
  • What metrics you need to have a pulse on to drive video performance on each unique channel.
  •  

A really important tool for me is the Boards feature. I can segment content by style, product and campaign, allowing me to compare and analyse key metrics such as engagement and reach. I can then use these Boards to create reports, plan future content and feed the learnings into the greater marketing strategy.

theinkeylist-headshot

A really important tool for me is the Boards feature. I can segment content by style, product and campaign, allowing me to compare and analyse key metrics such as engagement and reach. I can then use these Boards to create reports, plan future content and feed the learnings into the greater marketing strategy.

Kelsey Ford,
Social Media Manager

The World's Top Brands Use Dash Hudson

fresh-logo estee lauder-logo caudalie-logo-hd-black@2x Bare Minerals-logo holt-renfrew-logo-white