The rise of social commerce is evident with the number of U.S. consumers shopping on social media expected to skyrocket from 79 million in 2020 to 108 million by 2025. In partnership with WWD, we discuss the omnichannel strategies to deliver ROI and brand growth by tapping into the social zeitgeist and understanding what makes social media users tick.
What You’ll Learn:
How the convergence of social media and e-commerce impacts consumer behavior
Understand the rise of new formats, like short-form video and live shopping, and how to implement them into your social commerce strategy
KPIs to measure success in a changing landscape from a holistic marketing perspective
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