2021 Financial Services Instagram Benchmarks:
Understanding COVID's Impact

For the first half of 2020, Dash Hudson analyzed the 100 most-followed financial services and technology brands on Instagram to uncover the impact of COVID-19 on performance and what that could mean long-term. The result is a series of benchmark KPIs that will help you understand your current numbers, and guide strategy and goals moving into 2021.

Fin Serv-Benchmark-Header

Invest in a Sophisticated Social Strategy

If the general population had one topic on their minds more than any other this year (besides health and safety), it was their finances. Thus, financial services and technology brands had to approach their social marketing strategies with more sensitivity and care than ever before. How did they do it? Download the benchmark to find out. 

What you’ll learn:

  • The four most important KPIs for the financial sector on Instagram and the industry average for each

  • What these KPIs signal and how they’ve grown or declined year-over-year

  • How COVID-19 has impacted consumer behavior on Instagram

  • The strategies industry leaders employ to thrive on the channel
Fin Serv-Benchmark-body-vis

Get The Benchmarks