2022 Media and Publishing Industry TikTok Benchmarks

Dash Hudson analyzed the most-followed Media and Publishing brands on TikTok from the first quarter of 2022 in order to help you find out how your brand’s TikTok performance stacks up against industry leaders.

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Media and Publishing brands are the most successful on TikTok.

TikTok audiences are highly engaged and motivated to buy. Beyond seeking to be entertained, viewers are looking to learn and get recommendations. To capture consumer attention and win market share, brands must lead with better content than their competitors. While companies across the Media and Publishing space—from global leaders to niche specialty brands—are attempting to capitalize on the rising popularity of TikTok, not all content and content strategies are created equal.

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What you’ll learn:

  • The five most important KPIs for the Media and Publishing sectors on TikTok and what they mean for your brand
  • Industry averages and brand-specific metrics, broken down by account size, to give your brand an accurate benchmark of your own performance
  • Deep dives into the TikTok strategies of the brands with the highest engagement
  • Insight into DH’s proprietary Entertainment Score metric and highlights from the brands who are winning with social entertainment
  • Key learnings to apply to your own TikTok strategy

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